Meet Conor Friel – AV Solutions Architect
Every project, in our opinion, begins with people, skilled professionals who are enthusiastic, personable, and dedicated. Among them is Conor Friel, an AV Solutions Architect on our Project Design Team. He specialises in designing AV systems that strike a balance between cost, practicality, and aesthetics, making sure that each solution genuinely enhances the way your company collaborates and communicates.
1. How does one go about creating a client’s AV system?
As a Solutions Architect, I start by gaining a clear understanding of the client’s environment, workflows, and day-to-day requirements. Capturing user needs at a practical level is critical. I look at room layouts, acoustics, lighting, user ability, and how new systems must integrate with existing technology. My aim is always to design AV solutions that are seamless, intuitive, and add real value—whether that’s in meeting rooms, boardrooms, town halls or digital signage. Collaboration with engineering, sales, and project management ensures the final design aligns with both budget and functionality. I provide clients with a clear scope that outlines system capabilities, ensuring they understand not only what they are getting, but why it meets their true needs. More often than not, part of the process is helping clients see the difference between what they ask for and what they actually need to achieve their goals.
2. In AV projects, what is the most difficult aspect?
One of the toughest challenges is achieving interoperability – ensuring different AV and IT components (displays, audio systems, conferencing tools, content management platforms) work harmoniously. Additionally, retrofitting AV in heritage or irregular spaces (like the National Concert Hall) demands extra care for aesthetics, acoustics, and infrastructure constraints.3. How has the rise of hybrid work altered your approach to solution design?
Hybrid work requires AV solutions that focus on flexibility, inclusivity, and ease of use. This means delivering high-quality video conferencing, crystal-clear audio in both directions, wireless content sharing, and centralized control—all designed to be intuitive for users, whether they are presenting in-room or joining remotely. To support this, I’ve developed a home AV package that enables remote users to maintain a professional presence on every call – internal or client-facing. In today’s enterprise environment, a laptop camera angled up from a desk simply isn’t sufficient. Our solutions ensure both remote and office-based users project the same level of professionalism, with reliable, polished setups that build confidence and credibility.
4. Is there a common misunderstanding concerning AV?
A common misconception is that AV is simply an infrastructure add-on or a “nice-to-have.” In reality, well-designed AV systems are strategic enablers of communication and productivity. They shape how teams connect, how messages are delivered, and how experiences are created—whether in meetings, events, digital signage, or learning environments. In today’s climate, so many relationships are built and maintained over video calls. If the AV isn’t up to standard, it doesn’t just affect the meeting – it can directly impact the quality of those relationships.5. Which of your projects do you feel most proud of?
There are many projects I am proud of, but one standout is the AV upgrade at the National Concert Hall. Despite the challenges of a busy event schedule and the intricacies of a listed building, the project delivered indoor and outdoor LED displays and a new content management platform—seamlessly and professionally. Seeing that blend of design, execution, and user satisfaction makes it a highlight. I’m especially proud of our team, who delivered on time and on budget.6. In the next three to five years, where do you think AV will go?
I expect to see continued convergence of AV and IT—more IP-based systems, AI-driven smart collaboration tools, immersive experiences (think digital signage that adapts in real time, or meeting rooms that auto-adjust lighting and acoustics), and cloud-managed AV infrastructure that can be monitored and optimized remotely. The line between physical and digital spaces will blur further.
